( Socials )
Case 04 · Brand, Marketing, Software · 2024 / Ongoing
Carter Sampson.
Family-run agency, corporate-grade marketing engine.
The brief
Carter Sampson arrived with a strong product, a family-run promise, transparent pricing, and no reach. We were asked to build the entire digital growth engine: brand, audience, leads, listings, content, and the bespoke software the team uses every day. The brief was to turn an independent Derby agency into one that competes with the corporates, profitably, predictably, and at scale.
Performance
The numbers that matter.
01
20x
Return on ad spend, month on month
02
Top 3
Google rank, multiple property categories
03
5.0★
Rating across 90+ Google reviews
04
90+
Five-star reviews, and counting
What we shipped
Seven workstreams, one team, one standard.
- 01Shipped
Social, launched and run
Facebook, Instagram and TikTok built from zero into one coordinated channel. Property showcases, team content, landlord education.
- 02Shipped
Digital advertising
Google ads engineered around one metric, qualified enquiries. Tight targeting, conversion-led landing pages, continuous optimisation. 20x ROI, repeatedly.
- 03Shipped
SEO and Google Business Profile
Technical and local SEO, ongoing content, active GBP management. Top-three rankings for multiple property categories in the area.
- 04Shipped
Custom-coded website
Not a template. Fast, modern, fully bespoke. Service pages for lettings, sales and full management. Clean technical foundations that perform in search.
- 05Shipped
Sales division, launched
Built brand positioning, web presence, content and marketing to introduce residential sales to an audience that already knew the name.
- 06Shipped
In-house video and photography
Every property, every social post, shot in-house. The premium, recognisable feel that runs across every channel.
- 07Shipped
Custom property dashboard
A bespoke tool replacing the WordPress backend. Add, edit, publish to the website, push to Rightmove in a few clicks.
The bespoke tool
Property dashboard, built from scratch.
We replaced the WordPress backend with a clean, purpose-built interface. The team adds a property once, publishes to the live site, and pushes to Rightmove from one screen.
AddressBedsPriceStatusActions
Babington Lane · Derby2£795 pcmLiveEdit · Publish · Push
Friar Gate · Derby3£1,250 pcmLiveEdit · Publish · Push
Kedleston Road · Derby4£1,875 pcmDraftedEdit · Publish · Push
Ashbourne Road · Mickleover3£325,000SoldEdit · Publish · Push
Publishes to cartersampson.co.uk + Rightmove
Selected listings · live now
Every property, shot and listed by us.
Google · search and reviews
Top three for the searches that pay.
Google ·estate agent derby
cartersampson.co.uk › lettings
Carter Sampson — Estate Agents and Property Management, Derby
Family-run estate agency in Derby. Transparent, no-VAT pricing, lettings, sales and full property management across Derbyshire and the East Midlands.
Rank · 01
cartersampson.co.uk › lettings
Lettings in Derby — Carter Sampson Property Management
Active lettings across Derby, Mickleover and Littleover. Tenant-find and full management, transparent fees, in-house photography for every home.
Rank · 02
Google reviews
5.0
90+ verified reviews
Active Google Business Profile management compounds every other channel. Reviews land because the work lands.