( Socials )
1.1M+
Organic views, no ad spend
Case 02 · Social, Video, Content · Pre-launch · 2026
NINE Derby. 1.1M views before the doors opened.
Nightlife, Derby. One new venue, three channels, zero ad spend.
7,000+
Followers, from zero
99%+
Instagram reach, new audiences
NINE arrived as a brand-new Derby venue with no following and no doors to open. We ran the entire pre-launch end to end. Strategy, in-house shoots, content, day-to-day management across TikTok, Instagram and Facebook. Mystery, reveal, countdown. Every view below was earned organically, with no ad spend, before opening night.
The Feed
By platform
TikTok
86.4K
Top video views
- 2,587 followers
- 10.2K likes
- 44.5K / 33.5K / 23.7K next
445.6K
Views in 28 days
- 103.2K reached
- 99%+ new, non-followers
- ~4,600 followers
- 12.5K interactions
3.3K
Views
- 1,314 viewers
- 737 page visits
- +25 followers
The arc
Mystery, reveal, countdown. Every drop gave the audience a reason to come back for the next.
Early posts teased the space and played on curiosity. Later drops revealed the venue, the rotating DJs, the premium drinks. Engagement hooks like “tag your favourite DJ” and “NINE needs you” pulled passive viewers into the feed, and a four-prize grand-opening giveaway turned followers into people actively spreading the word.
Opening night
Then the doors opened. Queues outside until 3am.
The audience built entirely online turned into a crowd on the street. Over a million views and thousands of followers became a packed venue and a line down the road across opening weekend.